Carly Fiorina - The Change Leader

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Case Details:

Case Code : LDEN026
Case Length : 17 Pages
Period : 1999-2003
Pub Date : 2003
Teaching Note :Not Available
Organization : HP
Industry : IT & Computers
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction Contd...

When it was put up for approval in March 2002, Fiorina managed to get the merger approved by winning the support of institutional shareholders. The bigger challenge for Fiorina however was to make the merger work. HP had performed dismally in fiscal 2002 (Refer Exhibit I) and was just showing signs of revival in 2003.

It remained to be seen how Fiorina would lead HP back to its glorious era - when the company reported double digit revenue and earnings growth year after year.

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Background Note

Born in 1954, Fiorina was brought up in Austin, Texas (USA). Her father was a lawyer who also taught law at Stanford and other universities while her mother was a painter.

Fiorina attended school in different parts of the world including Ghana, England, North Carolina and California. She graduated in arts (BA in medieval history and philosophy) from Stanford University in 1976.

Fiorina displayed her analytical capabilities at Stanford, where she was able to summarize hundreds of pages of religious writings into crisp, two-page abstracts in quick time.

After graduation, she attended the law school at UCLA (University of California at Los Angeles). However, she opted out of the course after completing one semester.

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